ERDEM X H&M



Erdem Is H&M’s 2017 Designer Collaborator—And Baz Luhrmann Is Directing the Campaign

“Seriously, though, I’ve seen it as something that is the opposite of what you’d associate with fast fashion,” Erdem Moralioglu says. “I want it to be pieces you’ll be wearing in 10 years’ time, as women do with my own clothes.”

A mini movie is in progress for the Erdem x H&M launch, with a script Luhrmann has written. What a teaser!

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